The power, strength, and force, AKA the FORZA, of the pizza picture is enormous. It allows us to share our favorite food through a text message, email, social media post, or sites like this. It allows us to make decisions on whether to find and devour. It also allows us to simply explore and admire. But most of all, it allows us to have fun and be social which is what pizza is all about.
For pizzeria owners, the pizza picture can be just as important as the dough, sauce, and cheese. The social pizza picture allows pizzerias to get their product in front of their customers and lure them into their spot. And while we enjoy consuming, in my case, hundreds of pizza pics a day, for them it is simply SMART PIZZA MARKETING. Built on the power of the pizza picture, ForzaPizza.com understands this concept thoroughly which is why I was invited to discuss this topic with Bruce Irving on his podcast for SmartPizzaMarketing.com.
I am extremely grateful and honored to have been a guest on Bruce's show. It is one of the best resources on the web for current and prospective pizzeria owners who want to effectively market their business. I had a great time discussing pizza and sharing my experiences with pizzeria owners all over the world. Please listen to the podcast even if you are not a pizzeria owner as it was a fun and informative discussion. You will hear us talk about:
The power of the pizza picture
What makes a great pizza picture
Some role model Instagram accounts
How to embrace the pizza picture sharing culture
How to promote picture sharing in the pizzeria
ForzaPizza.com as a marketing tool
You can listen to each episode of Smart Pizza Marketing on iTunes and on Stitcher. If you have any thoughts or comments on the episode or the power of the pizza picture, send me an email or leave a comment below.
Thank you, Bruce, I hope to work with you again someday!